Erika Tontchev
Managing Director, Digital Marketing
Digital marketing leader and account director with 20+ years of experience driving integrated campaigns, leading cross-functional teams, and managing P&L for automotive, tech, and lifestyle brands. Skilled in client relationships, strategic planning, and scaling agency operations.
Experience
Managing Director
CHARTS + DARTS — Fullerton, CA
Lead the account department for clients including Yokohama Tire, Lexus Global, Original Farmers Market, LA Phil, and AMD. Oversee hiring, project management, and scope definition across web, CRM, paid media, and social. Develop C-level pitches and strategic recommendations, implement agency operations tools, and manage P&L, IOs, and invoicing with finance.
Digital Account Director
Garage Team Mazda — Costa Mesa, CA
Owned content marketing, technology, and adtech strategy for Mazdausa.com. Managed scope, briefs, and day-to-day website operations; developed personalization strategies for acquisition, retention, and cross-shopping. Led Tier 1 and Tier 3 site launches across creative, UX, tech, QA, and project management.
Director, Digital Account Management
Supplyframe — Pasadena, CA
Led 15+ strategic B2B accounts across ABM, media, and eCommerce. Optimized a $40M+ paid media portfolio growing 10% YoY; redesigned ad platforms to increase leads by 10%+ and market share by 1.5%. Managed 8+ global account managers and launched multi-channel campaigns with weekly, monthly, and quarterly reporting.
Digital Account Director, Subaru of America
Designory — Long Beach, CA
Managed a 35+ person team across CGI, video, photography, web, and social for Subaru of America, securing $12M+ annually. Amplified messaging across Instagram, Facebook, YouTube, and franchise sites to increase conversion rates. Consulted 50+ dealerships on SEO, email, PPC, and paid social; served as executive-level client contact.
VP, Production & Operations
Cie Games (Partner of Cie Studios) — Long Beach, CA
Led digital integrated campaigns for 65+ automotive, tech, and entertainment brands, maintaining a 30% annual profit margin. Built the team from 7 to 90 employees in 2 years, led forecasting and sales strategy, and managed operations for 3 online game platforms.
Digital Account Manager, Hurley/RVCA
JPS Designs + Build — Santa Ana, CA
Directed regional digital marketing for Hurley/RVCA, managing a $1M+ budget and $3M+ in accounts payable. Established KPIs and OKRs with the CEO, built sales teams, and launched in-store and retail marketing campaigns.
Senior Digital Project Manager
Full Sail University — Winter Park, FL
Launched award-winning print and digital collateral for online degree programs. Led the Special Projects Team, increasing female applications by 10%, and managed budget, forecasting, and resource planning.
Digital Project Manager
University of Central Florida — Winter Park, FL
Partnered with Admissions on print and digital campaigns that increased admissions year-over-year. Led website and catalog projects for the undergraduate office serving 5,500+ students.
Skills
Expert
Experienced
Education
Bachelor of Arts, Technical Writing & Women's Studies (Double Major)
University of Central Florida — Orlando, FL